Award of the Honorary Prize of the German Bakery Trade
At the iba, the honorary prize is awarded to outstanding artisan bakeries that have been awarded gold in the quality tests carried out by the German Bread Institute.
Düsseldorf location - Discover the possibilities
The world's leading trade fair for the baking and confectionery industry welcomes you to Düsseldorf in 2025! In 2025, take advantage of the unique opportunity to open up a new economic region and make valuable contacts from Germany and the surrounding area. iba 2027 will once again be held regularly in Munich.
New target group, strong partners and access to the Benelux countries
✔ Geographical proximity to Benelux countries:
Düsseldorf is located in close proximity to the Benelux countries (Belgium, Netherlands, Luxembourg), which makes it extremely convenient for exhibitors and visitors from these countries to visit the trade fair and participate in business activities. The short travelling distances encourage international participation in the events. At iba 2009 in Düsseldorf, the Benelux countries were the most visited international region.
✔ Strong partners in the Rhine-Ruhr region:
The Bäckerinnungsverband West in Düsseldorf is the largest regional association in the German bakery trade. It represents the interests of 1,000 businesses with over 70,000 employees and an annual turnover of 3.2 billion euros.
✔ Economic importance of the region:
Experience the Rhine-Ruhr region as a central European economic area at first hand. Düsseldorf is one of the top locations for almost all sectors of the economy in Europe. With 13.5 million inhabitants and 557,000 companies within a radius of 50 kilometres, Düsseldorf is located in Germany's largest economic region.
✔ High presence of trade fair visitors from the Rhine-Ruhr region:
The trade fair location of Düsseldorf offers the opportunity to tap into a different target group than Bavaria. As the centre of these vital economic regions, Düsseldorf enables a large number of local and regional visitors to frequent the trade fair. This significantly increases the potential for networking and the creation of new business opportunities in the Rhine-Ruhr region.
Reliable infrastructure & transport connections
✔ Excellent trade fair infrastructure:
Düsseldorf is a world-class trade fair location and offers an excellent infrastructure with modern exhibition halls, event centres and hotels in the immediate vicinity. The many years of experience in the organisation and staging of trade fairs creates a reliable environment for the success of exhibitors and visitors. More than 20 world-leading trade fairs, such as Interpack, make Düsseldorf one of the 5 most successful trade fair locations in the world.
✔ Excellent transport connections:
Benefit from short distances to the airport and the city centre. As a 10-minute city, Düsseldorf is a city of short and efficient distances. Düsseldorf Airport - DUS is only three kilometres away from the exhibition grounds and offers you ideal direct connections to 200 destinations in 50 countries on four continents.
Cultural diversity, vibrant nightlife & diverse accommodation options
✔ Excellent accommodation options:
There is a wide range of accommodation for exhibitors and visitors in the immediate vicinity of Messe Düsseldorf, from luxury hotels to budget-friendly options. The wide variety allows you to find accommodation that suits your individual preferences and requirements and favours your trade fair success.
✔ Cultural diversity and nightlife:
Enjoy the tolerance, cosmopolitanism and hospitality of the Rhinelanders. Düsseldorf is known for its diverse gastronomy scene and lively nightlife, which makes a visit to the trade fair attractive even outside trade fair times. Over a fresh Altbier at the "longest bar" in the world, you will get to know the Rhineland spirit at first hand.
✔ International flair:
The city is internationally orientated and is home to a diverse population and a large number of international companies, which promotes global exchange and business relationships.
Convinced? Register now as an exhibitor
Would you like to exhibit yourself and your products at the leading trade fair for the baking industry? Here you will find all the information you need for your trade fair appearance.
Discover the future of baking
Can't make it to iba in Düsseldorf?
No problem, with our digital trade fair presence and our year-round content marketing, you will still be on everyone's lips.