iba.UNIVERSE is the digital platform of iba 2025 and works like a content platform. iba.UNIVERSE offers you as an exhibitor the opportunity to reach trade fair participants online before, during and after the live trade fair in a targeted manner and without wastage. Your contributions take centre stage.

With iba.UNIVERSE, you can not only attract more and the right visitors to your stand, but also ensure that they hear from you regularly after the trade fair. This makes it even easier for you to achieve your trade fair and marketing goals.