Offer year-round content marketing
Regardless of the fair, iba offers you an attractive year-round content marketing offer. Use the reach of iba to achieve your marketing goals.
iba is more than just a fair. iba is also the industry's online platform.
You can use the iba online platform to reach fair visitors and users of the online platform in a targeted manner all year round. To do this, we monitor your existing content channels, such as your blog or newsletter, and automatically display your content to the right people. And we do this on the online platform and in personalised updates by email.
In this way, you can achieve your year-round marketing goals easily and efficiently via iba.
Take 70 seconds and watch the video to find out how it works:
The right package for you on the iba online platform
Choose your online presence to optimally achieve your yearly marketing goals. You will find detailed information below. Our specialists will be happy to support you in choosing the right package. Here you will find the contact details.
| Package | 365 Prominence |
365 Success |
365 Starter | 365 Basic presence |
| Price |
3,999 € per year |
1,999 € per year * |
999 € per year |
already paid ** |
| Benefit | Stand out as a prominent provider and achieve your year-round marketing goals - without any effort. |
Generate reach for your existing content among your target group - without any effort. |
Publish content even after the trade fair and reach visitors and members of the online platform. |
Maintain a passive presence at iba. |
| Part of iba 2025 packages |
*Included in iba 2025 Premium package |
**Included in the iba 2025 Basic entry, Essential and Extended packages |
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| Profile for 365 days | ||||
| Profile and preview tile incl. lead generation and following | ||||
| Logo in profile and preview tile (between trade fairs) | ||||
| Unlimited tags in the profile (between trade fairs) | ||||
| Premium profile with hero image (between trade fairs) | ||||
| Premium tile with background image (between trade fairs) | ||||
| Content and reach for 365 days | ||||
| Display of existing content | ||||
| Publication of new posts and events | 12 | 6 | 3 | |
| Sending your posts and events in personalized updates by e-mail to registered visitors | ||||
| Featuring your posts and events in the personalized newsfeed | ||||
| Featuring your posts and events on the start page (between trade fairs) | ||||
| Preparation of your content for 365 days | ||||
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Automatic preparation and publication of suitable posts and events by our content team |
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| Number of your existing channels (website, blog, social media channels, etc.) that are monitored by our content team for the preparation of posts and events | 3 | 1 | ||
| Branding and visibility for 365 days | ||||
| Logo ticker on the start page (between trade fairs) | ||||
| Top-of-the-list placement in the provider directory | high level |
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| Your profile will be suggested for visitors to the iba online platform to follow during registration (between trade fairs) | ||||
| Statistics and leads | ||||
| Dashboard with real-time statistics and lead table | ||||
| Interested members: See who is interacting with your content (visible to exhibitors from 01.08.2025) | ||||
Profile: Profile and preview tile
Present your company in an attractive provider profile - including lead generation via various contact functions that visitors can use to get in touch with you directly.
Visitors can follow your profile and will be displayed at the top of your profile. Your posts and events will appear in the recommendations and in the personalized updates sent to your followers by email. Tip: Actively attract new followers through profile promotion and interesting content.
The preview tile of your profile - including company name and short description - is displayed in provider overviews as well as in your posts and events.
Profile: Logo in profile and preview tile
Add a logo to your profile, which will also be displayed in your preview tile.
Profile: Premium profile with hero image
Stand out visually. Add an attractive hero image to your profile and make your branding and message stand out.
Profile: Premium preview tile with background image
Stand out visually. Your preview tile stands out with an additional background image in direct comparison with other providers. This increases the click-through rate (CTR) and leads to more visitors.
Content and reach: Display of existing content
Posts and events that you have created for iba 2025 will also be displayed on the iba online platform after the trade fair.
Content and reach: Posts and events with lead generation
Posts:
In your posts, you present exciting innovations, products, services and much more to visitors. Design your posts in such an appealing way that visitors are motivated to read the post and interact with you.
Events: Can take place online, on site or hybrid
Publicize your events and target the right interested parties. They can register with one click - thanks to the networking function, you can see who is attending and the event appears in the attendees' profile. Each registration is recorded as a lead and entered in your lead table.
Content and reach: events with lead generation
Content and reach: Display of your posts and events in topic pages, overview and search
You can link each of your posts or events to a topic per topic group. This allows you to determine which visitors you want to reach. The platform then automatically shows your posts to the right visitors based on their interests:
On the topic pages: Your posts and events are displayed on selected topic pages relating to the various interests of visitors. The better a post performs on a topic page (i.e. the more visitors interact with it), the more prominently it is displayed.
In the overview of all posts and events: Visitors can find your posts and events using the filters.
In the search: The powerful search function suggests suitable posts and events for your search term.
Content and reach: Sending your posts and events in the updates by e-mail
Reach the right visitors directly in their inbox! Visitors receive regular personalized updates by email based on the topics and providers they follow. In these updates, your posts and events are sent by email to visitors who follow the topics linked in the post or event and/or their provider profile.
Content and reach: Featuring your posts on the start page
Increase the reach of your posts! Featured posts are prominently displayed to visitors on the start page. This leads to more impressions, views and interactions - without any additional effort.
Branding and visibility: Logo ticker on the start page
Branding and visibility: Top-of-the-list placement in the provider directory
Your profile will be displayed at the top of the provider directory. This leads to extra visibility and even more visitors to your profile.
Branding and visibility: Suggest your company as one to follow during visitor onboarding
When registering on the platform, visitors go through an onboarding process. As part of this onboarding, selected companies are suggested for them to follow. This will generate many more followers for your company. And you can actively reach all of these people now and in the future.
Branding and visibility: Monitoring of one of your content channels in the 12 months following the trade fair and automatic publication of suitable posts and events
Our content team will contact you and discuss the channels on which you regularly publish suitable posts and events (e.g. your website). The team will prepare a suitable post or event for you every two months. You receive a preview 7 days before publication and can make adjustments if required.
This allows you to reach your target group regularly between trade fairs, increase your reach and visibility and generate new leads - without any effort on your part.
Branding and visibility: Featuring your posts and events in the personalized newsfeed
The personalized newsfeed keeps visitors up to date with your interests all year round. Your posts and events are displayed to the right visitors in the newsfeed. This way, you will always be remembered and position yourself as a relevant provider.
Branding and visibility: Sending your posts and events in the personal updates by e-mail to visitors
Land regularly in the inbox of visitors.
Visitors receive regular personal updates by e-mail from the platform - even after the trade fair. This means that your posts and events actively reach the right people all year round.
Statistik und Leads: Dashboard mit Echtzeit-Statistik und Leadtabelle
In your provider dashboard, you can track how successful your online presence is. You will find the following statistics for each post, each event and your profile:
- Impressions: How often was the preview tile shown to visitors?
- Views: How often do visitors click on the tile and view your posts and events?
- Bookmarks: How many visitors have bookmarked your posts and events?
- Links: How often do visitors click on links in your posts and events?
- Leads: How many visitors carry out an interaction where they send you their contact details?
- Inboxes: How many visitors have received your posts and events via email updates?
The statistics allow you to draw valuable conclusions about which of your posts and events are well received by visitors and lead to many interactions. In your lead table, you will find all visitors who have carried out an interaction in which they provided you with their contact details.
Statistics and leads: Interested members
View the overview of interested members (registered visitors to the online platform) including the number of interactions with your provider profile and your content.
Contact
NEUREUTER FAIR MEDIA GmbH
E-mail: iba@neureuter.de
T: +49 201 36547 440