iba.DIGITALISATION AREA
supported by AHA 360° & Shop-IQ
More digitalisation in your business - with the support of iba
The iba.DIGITALISATION AREA has been an integral part of the leading trade fair since 2023. Together with AHA 360° and Shop-IQ, an area has been created that uses clear examples to make digitalisation in the baking industry tangible and, above all, understandable.
In 2025, in Hall 14 D11, the focus will once again be on the question: What is meant by digitalisation and which processes and products can be digitalised in companies?
More about digitalisation
Think digital!
A shortage of skilled labour, price fluctuations and sustainability: many of these current challenges can be more easily overcome with the support of digital solutions.
Customised solutions for your concerns
The problem often lies in digitising existing manual processes and thinking them through in a holistic and cross-departmental way. iba set itself the goal of providing visitors not only with solutions but also with the right partners to work with you to advance the digitisation of your company.
Exhibitors
Numerous exhibitors offer you solutions for digitalisation in the baking industry. You can view the exhibitors here from March 2025.