In the modern world, digitalisation has gained increasing significance, and this holds true for the artisan bakery industry too. Puratos’ consumer insights and trends program, Taste Tomorrow, reveals that 33% of European consumers now purchase their groceries online at least once a month.
Embracing Digitalisation: Revolutionising Operations and Customer Interaction
By embracing digitalisation, artisan bakeries can revolutionise their operations, enhance communication with customers, and effectively market their products. In this era of technology, it is crucial for artisan bakeries to adapt and remain competitive.
Reaching a Global Audience Through Online Platforms
One of the fundamental advantages of digitalisation for artisan bakeries is the ability to reach a wider audience and provide information on a broader scale. Online platforms enable artisan bakeries to showcase their products and services to potential customers worldwide. With the increasing popularity of online shopping for daily needs, incorporating online ordering into their business model becomes vital.
Harnessing the Power of Social Media Marketing
Social media marketing is another exciting aspect of digitalisation for artisan bakeries. Platforms like Instagram, Facebook, and Twitter offer an opportunity to attract and engage with customers, share product highlights, and convey their brand story. Through social media marketing, artisan bakeries can raise brand awareness, drive sales, and foster customer loyalty. By offering glimpses into the baking process, sharing appealing product visuals and videos, and providing exclusive promotions, artisan bakeries can create a sense of community and excitement around their brand.
The Role of Artificial Intelligence in Bakery Operations
Artificial Intelligence (AI) technology plays a pivotal role in the digitalisation of artisan bakeries. AI has the potential to transform various aspects of bakery operations, including forecasting, optimisation, and quality control. By analysing customer data and preferences, AI can offer personalised product recommendations and create targeted marketing campaigns. AI also aids in optimising bakery operations, minimising waste, and increasing efficiency. By incorporating AI-powered tools and technologies, artisan bakeries can streamline their processes and deliver high-quality products to customers.
Enhancing Customer Engagement Through Digitalisation
Customer engagement is a pivotal factor within the food industry, and digitalisation provides numerous opportunities to enhance engagement, loyalty, and brand awareness. Positive interactions facilitated by digitalisation and automation contribute to a favourable perception of the company and its products. Through the implementation of appropriate digital tools and strategies, artisan bakeries can cultivate a loyal customer base that appreciates the unique qualities of their offerings.
Staying Ahead of the Curve: Navigating Trends and Technologies
To stay ahead of the curve and take advantage of new opportunities, bakery owners and operators should remain informed and up-to-date with the latest trends and technologies. By attending industry conferences and events, following the latest trends, reading industry publications, and collaborating with digital experts, artisan bakeries can harness the power of digitalisation to its full potential.
Tool for the Journey: BakerOnline
Artisans are not alone in their journey to digitalisation. Many tools, such as BakerOnline, can provide the technology needed to meet this digitalisation trend. BakerOnline offers personalised webshops where consumers can easily order, view the available product offering, access clear product descriptions, and allergen information. Once customers select the products they desire, they can conveniently pay online and choose when to pick up their breads and pastries. All of these capabilities help manage orders and efficiently respond to customer demands.
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