Is nutrition & health a leverage for growth?

In 2024, Lesaffre carried out an international consumer and prospective study*, unprecedented in its scope and the richness of its results. Bread remains a pillar of our collective eating habits. And this at a time when our eating habits are being transformed by our concern for ourselves and our health. It has become an essential part of contemporary diets... and of the good life. In the background, a positive feeling that remains the alpha and omega of our eating habits - and one that consumers experience to the full with bread: the great taste of pleasure.

* Algeria, Brazil, China, France, Germany, Italy, Japan, Nigeria, Poland, Turkey, United States (a sample of 1,000 people per country was interviewed for the survey, supplemented by a qualitative approach, 22 focus groups in total, conducted with the help of GfK and BrainValue).