Labelling that sells: How first impressions drive purchase decisions
Imagine a typical customer standing in front of the bread shelf. Dozens of loaves — same shape, same colour, no packaging. And yet, their hand reaches for one specific product. And why?
Because it stood out. It had something extra — an edible label that clearly said: “Organic. Quality. This is the brand you know.”
The decision was made in a single second. And that second can be the difference between a sold product and one left behind.
Your silent salesperson: Product labelling
In today’s competitive marketplace, baking great bread is not enough. You need to be seen — especially where it matters most: at the point of sale.
An edible label:
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grabs immediate attention,
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highlights product benefits (rye, organic, local flour),
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builds brand recognition,
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differentiates your product from anonymous competitors.
It’s not a decoration — it’s a sales tool.
If your product isn’t visible, it might as well not exist.
Customers decide with their eyes - and quickly.
According to the Shopper Engagement Study – POPAI, 2020, 82% of purchase decisions are made directly at the point of sale, many within just a few seconds.
Research by Siegel+Gale found that products with clearly communicated benefits have are 35% more likely to be selected.
In short:
👀 If they can’t see you, they won’t buy you.
🤝 If you look clear and trustworthy, they’ll prefer you.
Don't let your marketing stop at the shelf
You’ve invested in social media, beautiful packaging, branded vans, promotional flyers. That’s great — you’re building awareness and trust.
But if your product doesn’t speak at the shelf, all that effort is in danger of being wasted.
An edible label completes the story. It’s the final touch of contact — printed directly on the loaf. It tells the customer:
“This is the bread you’ve heard about. This is your brand.”
A simple, scalable and smart solution
Our edible labels:
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are printed with food-grade inks on potato or corn starch paper,
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can be applied by hand or with an automatic applicator,
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are fully customisable – logo, message, seasonal design,
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also available in organic quality.
Whether you’re producing 5000 or 50,000 loaves a day, we’ve got you covered.
Visit us and see for yourself
📍 Stop by our Stand 15.D47 (Hall 15) at the trade fair.
We’ll show you the different label types, offer you customised free sample, and show our edible label applicator,
🎯 If your brand isn’t visible at the shelf, it won’t sell. Let’s change that — together.
