Introducing CleanXtend by PHS Lifesciences: Clean Label Preservatives and Acidulants in the Bakery Industry

As consumer demand continues to shift toward healthier and more transparent food labels, the bakery industry is facing a growing need for clean label solutions that do not compromise on quality, shelf life, or sensory appeal. This is especially true for products like breads, tortillas, muffins, cakes, pizza bases, and croissants, where freshness, softness, and safety are paramount. At PHS Lifesciences Pvt Ltd, we are proud to introduce CleanXtend™ — an innovative clean label solution designed to meet the evolving needs of modern bakeries.

The Clean Label Movement in Bakery

The clean label trend is driven by consumer preference for products with recognizable, minimal, and natural ingredients, free from synthetic additives and preservatives. Traditional preservatives and acidulants, while effective, often raise concerns over health, allergenicity, or sustainability. Clean label alternatives aim to maintain the same level of protection and performance, using ingredients that are perceived as safe and natural.

CleanXtend™: Innovation in Every Particle

CleanXtend™, developed by PHS Lifesciences, is a microencapsulated system of clean label preservatives and acidulants, carefully designed for use in a wide range of bakery applications. What sets CleanXtend™ apart is its microencapsulation technology using palm-free, non-hydrogenated fats, ensuring a controlled release of active components during processing and storage.

This unique formulation offers multiple benefits:

• Extended Shelf Life: Effectively inhibits the growth of mold and spoilage organisms, especially in high-moisture products like cakes and muffins.

• Label-Friendly: Aligns with clean label standards – no synthetic additives, no palm oil, and no hydrogenated fats.

• Neutral Taste Profile: Unlike traditional acidulants, CleanXtend™ does not alter the flavor of the final product, making it ideal for delicate items like croissants and pastries.

• Moisture Retention: Enhances freshness by improving water activity control in baked goods such as breads, tortillas, and pizza bases.

• Processing Stability: Microencapsulation protects the active ingredients during mixing and baking, ensuring functionality remains intact until needed.

Applications Across the Bakery Spectrum

CleanXtend™ is suitable for a wide variety of baked goods:

• Bread & Pizza Base: Improves shelf life and reduces staling without affecting crumb texture or crust formation.

• Tortillas: Supports flexibility and microbial stability, ensuring longer-lasting softness.

• Muffins & Cakes: Delays mold growth and helps maintain moistness over extended shelf life.

• Croissants & Pastries: Provides microbial control without compromising the flaky texture or buttery taste.

Clean Label Without Compromise

PHS Lifesciences is committed to helping the bakery industry meet clean label demands without compromising on quality, functionality, or sustainability. CleanXtend™ reflects our dedication to innovation, food safety, and responsible sourcing.

Whether you are reformulating existing recipes or launching a new product line, CleanXtend™ offers a powerful solution to meet today’s consumer expectations and tomorrow’s regulatory standards.

About PHS Lifesciences Pvt Ltd

PHS Lifesciences is a leading innovator in functional food ingredients, delivering science-backed solutions tailored to food and beverage industries. Our portfolio includes preservative systems, acidulants, and functional blends that are designed with a focus on clean label, sustainability, and performance.

For more information or to request a sample of CleanXtend™, contact us at sales.eu@phsls.com or visit us at www.phslifesciences.com.