Agrano focuses on the field-bean

Pulses are currently experiencing a revival and are seen as an important part of a balanced diet by more and more consumers. In line with this trend, C. Siebrecht has brought the local field bean into bread: the 33% Agrano field bean bread premix makes it easy to produce a mindful, protein-rich bread. Field bean bread combines positive climate and ecological effects with aspects of a body-conscious diet.

Sustainability is an aspect that is becoming increasingly important to consumers. As the field-bean is local to Germany, international transportation routes are avoided. Moerover the plant's long flowering period means that insects (bees, bumblebees, butterflies, etc.) can find food for a long time.

For successful marketing, C. Siebrecht offers various recipes and attractive advertising material as download templates.