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How Asian Food Trends are Shaping Europe’s Bakery Industry

Discover how Asian culinary trends are transforming the EMEA snacking industry, from the rise of K-Pop cafés to the influence of social media foodies, and learn how Chewco's baking solutions can help you capitalize on this dynamic market.

Chewco by Texture Maker
251 New Taipei City, Taiwan

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From Japanese mochi to Korean bingsu, Asian snacks and desserts are seducing European consumers with their distinctive flavors, textures, and visual appeal, bringing a sensory experience that resonates with modern consumers. Textures like the “mochi mochi” chewiness of Japanese rice cakes or the cloud-like lightness of soufflé pancakes, provide a departure from traditional European pastries. Coupled with flavors like sweet red bean, delicate sakura, and earthy matcha, these qualities align seamlessly with contemporary snacking trends, where indulgence meets discovery.

The European market is also witnessing a surge in demand for gluten-free products, another area where Asian snacks excel. From rice flour-based cakes and tapioca starches and millet flours, Asian desserts naturally cater to these preferences, offering bakery professionals an opportunity to tap into this expanding demographic.

What’s Driving the Demand?

  1. Snackable Instagram Posts: Social Media Appeal

Asian snacks are as much about appearance as taste. Vibrantly colored matcha buns, delicate mochi donuts, and intricately decorated dorayaki are perfect for Instagram-worthy moments, generating organic publicity and sparking consumer interest. Social media platforms have amplified the popularity of these visually stunning snacks, with consumers actively seeking out new experiences to share online.

   2. K-Pop and Café Culture: A Matcha Made in Heaven

The global rise of K-Pop has ignited a fascination with Korean culture, extending to food and beverages. Korean cafés, renowned for their minimalist aesthetics and creative menus, are emerging in capitals across EMEA. Signature offerings like fluffy soufflé pancakes and bingsu (shaved ice desserts) are delighting both locals and tourists, further driving demand for Asian-inspired treats.

   3. Foodie Travelers: Bringing Tastes Back Home

Platforms like TikTok have given rise to travel enthusiasts who explore Asia to discover and share unique culinary experiences. Their engaging videos—showcasing everything from pulling apart a mochi donut to savoring a fresh taiyaki—create widespread curiosity and demand. Upon returning, many seek out these treats locally, with some even inspired to launch their own businesses, introducing these flavors to their communities across EMEA.

    4. Mindful Munching: Health-Conscious Indulgence

Health-conscious consumers in EMEA are drawn to the perceived lightness and natural ingredients of many Asian snacks. Desserts made with rice flour or sweetened with components like red bean paste are viewed as healthier alternatives to traditional Western pastries. Additionally, Japanese tea culture, emphasizing mindfulness and natural flavors, aligns with trends favoring calming, botanical tastes, blending tradition with modern wellness preferences.

    5. Fusion Frenzy: East Meets West

Asian snacks possess a versatility that allows adaptation to local tastes. Imagine a mochi donut infused with regional flavors like speculoos or hazelnut praline. This potential for cross-cultural fusion opens up endless possibilities for bakery professionals to innovate and cater to diverse palates.

Turning Trends into Opportunities with Chewco by Texture Maker

At Texture Maker, we specialize in professional baking mixes that help bakery professionals create authentic Asian pastries at scale. Whether you’re looking to introduce mochi ice cream, Japanese cream puffs, or Korean pancakes to your menu, our Chewco premixes ensure consistent quality and efficiency.

What Sets Our Premixes Apart?

  • Authenticity and Quality: Recreating the unique textures and flavors of Asian baked goods requires specialized formulations. Our premixes are crafted to deliver the iconic chewiness, elasticity, and delicate flavors that consumers expect.
  • Industrial Scalability: Chewco’s premixes are designed for large-scale production, making it easier for baked goods producers, distributors, and foodservice professionals to meet rising demand without compromising on quality.
  • Freeze-Thaw Stability: Our freeze-thaw stable formulations enable efficient frozen manufacturing, ensuring that your products maintain their quality from production to point-of-sale.

Visit Us at iba 2025

Are you ready to capitalize on the Asian snacking trend? Join Chewco at iba 2025, Hall 15 Booth E34, to learn how our innovative solutions can help you introduce authentic Asian pastries to your portfolio. Whether you’re a distributor, a bakery products manufacturers, or a foodservice professional, we’re here to help you seize this opportunity and elevate your business.

Your contact person

Pascaline Baltel

Pascaline Baltel

Sales & Marketing Representative
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