Food Moments – Looking for the "wow"-factor?

Nutty, mild, moist and fresh for a long time: MELLA-MOIST CAKE BUCHWEIZEN is the latest addition to our MOIST CAKE product range and is right on trend. Buckwheat shines in confectionery baked goods, as well, and offers plenty of creative scope in exciting combinations with fruit, nuts and the like, as well as in a wide variety of baked goods shapes.

Intense cinnamon aroma, golden-brown colour tones with fine shades and a silky-matt shine – who can resist? IREKS CINNAMON provides the perfect basis for aromatic cinnamon fillings balancing sweet, spicy and caramelised notes. Its easy use as well as baking and freezing stability make it ideal for yeast dough, puff pastry, Danish pastry and confectionery baked goods.

Cookies, but “instagrammable” – innovative and luxurious cookie creations are currently guaranteed to attract attention on social media. Our Cookie Supreme concept provides a variety of ideas for creams and toppings to create individual flavour explosions with ease using MELLA-COOKIE.

Interested in baked goods with a cultural background? “Krentenbollen”, the moist, golden-brown raisin rolls, are more than just a snack in between meals, they are little ambassadors of Dutch baking culture – and true all-rounders! Whether classically pure or creatively refined – one thing always remains the same: the unique flavour. How to make them turn out well, authentic and, above all, stay fresh for a long time? With the new IREKS product EXCELLENT VRUCHT.

Discover inspiring products and pioneering trends for the baking industry at our stand A11 and our trend island Food14 in hall 15.