The swedish brand Kee launches a completely new packaging design
Kee, the market leader in high-quality piping bags for the hotel and restaurant industry as well as the bakery and pastry sector, is launching a completely new brand platform, including a new logo, website, and packaging design for its piping bags.
The new packaging design is a tribute to Scandinavian heritage and the creative artisans who use the piping bags, reflecting the dedication and passion these professionals bring to their craft every day.
A design inspired by passion
"We have always focused on quality and functionality, but with this redesign, we wanted to take it a step further and create something that reflects the passion our customers feel for their craft. Piping bags are more than just a tool – they are an extension of the artistic skill of chefs, pastry chefs, and bakers," says Jonas Barkhagen, CEO of Kee.
Improved performance and durability
In addition to the visual transformation of the packaging, Kee has further developed its quality testing to ensure that it meets the highest standards of durability and precision. Tests such as burst testing and heat testing have been conducted for over 25 years to provide end users, including chefs and bakers, with improved grip, durability, and flexibility, even in demanding and high-intensity environments.
The end user’s voice in focus
Kee’s new identity and packaging design are the result of valuable feedback from end users – bakers, pastry chefs, cooks, and dessert creators worldwide.
"We wanted to understand the thoughts of those who use our piping bags every day. Their passion inspires us, which is why we have updated our packaging design to better reflect our quality and vision for the future. Our piping bags remain exactly the same as the ones our end users know and trust. Thanks to our distribution in over 80 countries, we have the opportunity to listen to what end users think around the world," says Jonas Barkhagen, CEO of Kee.
