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Product-Highlight iba 2025

Sweet bakery done better-for-you

The Dawn Balance® range is developed not to sacrifice taste or performance, resulting in better-for-you sweet bakery that your customers keep coming back for.

D
Dawn Foods
AMSTELVEEN, Netherlands

Our business is all about indulgence and taste is the biggest driver for choosing a pastry or sweet baked good. 

At the same time, consumers are making conscious decisions about the food they consume, considering the impact on both themselves, their healt and wellbeing and the impact on the planet.

With our Dawn Balance® portfolio you enable mindful choices without sacrificing taste. 

Vegan, plant-based, or just plant-tastic pastry?
Our comprehensive vegan portfolio includes v-label certified pastry mixes for donuts, cookies, sponge cake and even chou or meringue, custards and cream stabilizers. All easy-to-use, tolerant, and robust ingredients that deliver consistent and delicious results, making it simple to create great tasting vegan applications.

Sugar & fat reduced ingredients
Health-conscious consumers are looking for solutions that fit their lifestyle but still meet their need for comfort and indulgence. We have developed ingredient mixes that reduce levels of sugar and fat by up to 30%, still tasting great. Our Dawn Balance® Delifruit Xtra fruit fillings contains more fruit content, resulting in 30% fewer calories and 30% less sugar compared to the market average.

Protein enhanced mixes
Protein is a nutrient that has had something of a health halo attached to it because of its association with a variety of benefits, from aiding strength to boosting the immune system to help facilitate weight loss. We have developed the know-how for American pastry mixes with protein. American cookie with protein anyone?

Gluten free solutions
Whatever the motivation of your consumers, medical necessity or lifestyle choice, our gluten-free products and ingredients will exceed their expectations. They’re formulated to taste just as good as standard products and have the same satisfying sensorial properties.

Cleaner label
More and more consumers are looking for cleaner and simpler labels with ingredients they know and trust. Our cleaner label solutions are designed to help you offer cleaner products that don’t compromise on taste or quality.

Our Better-for-You Solutions are designed to be easy to use, ensuring consistent results and superior taste. Find out more: Better For You Solutions

Your contact person

WENDY KAMPS

WENDY KAMPS

Brand & Communication Manager Europe & AMEAP
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