Myths and beliefs on bread & nutrition: Discover main insights from Baking with Lesaffre
As food (including bread) is increasingly seen as a contributor to good nutrition, consumers are paying attention to the quality of what they eat: transformation processes, origins, types of ingredients...
iba
Düsseldorf,
Germany
Presentation language: English with German translation
Baking with Lesaffre is conducting international surveys to appreciate how consumers perceive bread and the way it contributes to their wellness, with an aim to better understand their expectations and consumption behaviors. Discover the insights and learnings on one of the oldest foods.
Speakers (2)
Sandrine Cuisenier
Global Marketing Manager Lesaffre
Etienne Maillard
External Relations Director Lesaffre
