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Myths and beliefs on bread & nutrition: Discover main insights from Baking with Lesaffre

As food (including bread) is increasingly seen as a contributor to good nutrition, consumers are paying attention to the quality of what they eat: transformation processes, origins, types of ingredients...

Presentation language: English with German translation


Baking with Lesaffre is conducting international surveys to appreciate how consumers perceive bread and the way it contributes to their wellness, with an aim to better understand their expectations and consumption behaviors. Discover the insights and learnings on one of the oldest foods.


Speakers (2)

Sandrine Cuisenier

Sandrine Cuisenier

Global Marketing Manager Lesaffre

Etienne Maillard

Etienne Maillard

External Relations Director Lesaffre

Related topics (1)