iba.DIGITALISATION AREA
supported by AHA 360° & Shop-IQ
More digitalisation in your business - with the support of iba
The iba.DIGITALISATION AREA has been an integral part of the leading trade fair since 2023. Together with AHA 360° and Shop-IQ, an area was created to demonstrate digitalisation in the baking industry in a tangible and, above all, understandable way using clear examples.
In Hall 14 D11, the focus in 2025 was on the question: What was meant by digitalisation and which processes and products could be digitalised in companies?
More about digitalisation
Think digital - that was the motto!
Skills shortages, price fluctuations and sustainability: many of these challenges could be overcome much more easily with digital solutions.
Tailor-made solutions for individual concerns
The challenge was often to digitalise existing manual processes and to think about them holistically and across departments. The aim of iba was to provide visitors not only with specific solutions, but also with the right partners to help them drive forward the digitalisation of their company.
AHA 360° offered innovation and enjoyment on over 400 m²
The AHA 360° presentation area covered more than 400 m² and offered an impressive experience - from the fresh bakery to a dedicated coffee bar and high-quality culinary offerings.
Digital solutions for modern retail
AHA 360° and four other digital partners presented pioneering solutions in the field of digitalisation that offered practical added value for companies and employees in their day-to-day work.
Sales concepts for every type of business
Various forms of sales were clearly demonstrated - including:
- Service and counter service
- Part-hybrid concepts
- Autonomous sales approaches
Highlight 1: The AI assistant for store employees
One particular highlight was the AI assistant developed by AHA 360°, which acted as a digital contact for employees directly in the shop.
Advantages of the AI assistant:
- Use via any smartphone - just scan the QR code
- Multilingual communication
- Answers in text, image and video form
Example application:
‘A raspberry cake has fallen onto the upholstery in the seating area - how do I remove the stain?’
The assistant immediately provides step-by-step instructions.
It also provides information on onboarding, training, lighting, daily routines, product presentation and many other topics. This makes many processes in the shop intuitive and self-explanatory.
Highlight 2: The lighting innovation in the ‘Light Cube’
AHA 360° presented a ground-breaking lighting innovation in the specially designed light cube: a smart spotlight that adapts dynamically to all conditions.
The advantages at a glance:
- Products appeared to be of significantly higher quality
- Colours were optimally staged
- Energy and operating costs were reduced
- Sales-promoting lighting effect
- World first with a real wow effect
Food Tracks
FoodTracks helps bakeries to optimise their order planning and reduce food waste with AI-supported software. With tailored recommendations and precise predictions based on sales data, weather and public holidays, FoodTracks helps bakeries to minimise returns and sell-outs, reduce CO₂ emissions and increase efficiency.
With Order Check, FoodTracks is launching a new analysis module at this year's iba 2025 that takes ordering processes to a new level of quality. This is because order optimisation takes place in the ‘real life’ of bakery processes - with till receipts, changing product range specifications and company-specific processes. This is where the new ‘Order Check’ module comes in: Key performance indicators of the flow of goods are combined with profile data from the product range and ordering process, making the starting points for a good integration of software and the actual process tangible.
This gives bakeries the key to reducing returns, boosting sales of top sellers and increasing planning accuracy.
Semco
We at semco present our apps for digital store management.
- semco ORGA: The store app for networked location management
- semco TEAM: The employee app for integrated employee communication
- semco TECH: The app for smart maintenance management
- semco LINK: The app for simple device management
New this year is the technician app (a supplement to semco TECH) - the app directly for technicians to seamlessly document and plan assignments.
A visit to the stand is worthwhile, as we offer everything for digital, networked store management from a single source and take customers by the hand on an individual basis.
Samuelson
Be inspired by our innovations for the digital transformation of your bakery branches.
Self-service takes centre stage: Samuelson will show you how you can use our software solutions to increase the efficiency of your branch operations, relieve your branch staff, let your customers ‘work with you’ and improve customer satisfaction at the same time.
Experience the self-service terminal, app, WebShop and pick-up system live: try out our self-service systems directly on site.
Experience how our modern self-service terminals speed up and optimise the ordering process for your customers, fully integrated into your checkout solution and kitchen processes. Order your trade fair snack via our customer app or via the WebShop and discuss your ideas for your branches with us.
Rethink the collection of baked goods: the customer app and WebShop or returns sales can be combined with the Marktbox - an autonomous collection system for goods ordered online. This allows you to create a seamless and pleasant shopping experience - without long queues and with more flexibility, even outside your opening hours.
