Reusable packaging in the out of home market - a simple trend or the new normal?
The German legal obligation to offer reusable packaging in the out of home market has been in effect since the beginning of this year. But there is still a lot of confusion towards reusable packaging - “reusables are too expensive”, “reusables are not accepted” or “reusables are too time-consuming”.
iba
Düsseldorf,
Germany
Presentation language: German with Englisch translation
We show how reusable packaging works in the out-of-home market and eliminate the most common prejudices.
Speakers (2)
Johannes Weih
Teamlead Sales reCup GmbH
Axel Schmitt
Master Baker, Bread Sommelier & World Baker of the Year 2022
