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iba.STAGE iba 2023

Cheating properly!? The edge of the plate is not the limit

Exactly 10 years ago, Axel Schmitt had to invent and go new ways due to a sudden stroke of fate. With a mix of guerrilla marketing, new sales channels, innovation, digitization and a good dose of public relations Axel Schmitt has succeeded in catapulting his brand from the very bottom to its...

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Düsseldorf, Germany

Presentation language: German with English translation 


... current position. Today he reveals his secret.

Speakers (1)

Axel Schmitt

Axel Schmitt

Bäckermeister, Brotsommelier & Weltbäcker des Jahres 2022

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Key data

  • Thursday, October 26, 2023
  • 12:00 PM - 12:25 PM
  • B1 / 567
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