Cheating properly!? The edge of the plate is not the limit
Exactly 10 years ago, Axel Schmitt had to invent and go new ways due to a sudden stroke of fate. With a mix of guerrilla marketing, new sales channels, innovation, digitization and a good dose of public relations Axel Schmitt has succeeded in catapulting his brand from the very bottom to its...
iba
Düsseldorf,
Germany
Presentation language: German with English translation
... current position. Today he reveals his secret.
Speakers (1)
Axel Schmitt
Bäckermeister, Brotsommelier & Weltbäcker des Jahres 2022
