Michael Wippler, President of the German Bakers’ Confederation (Zentralverband des Deutschen Bäckerhandwerks e. V.), talked about offering traditional craftsmanship with a modern twist, and the importance of using Instagram and TikTok to recruit young talent in the current challenging environment.
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Bernhard Neuhoff has been an organic entrepreneur since 1989. Initially, he started with a small organic shop, which has since become a large organic market in Regensburg. In 2018, he took over the Neuhoff organic bakery, which was founded by his son in 2011. In the meantime, they have six more branches, which they supply with their 100% organic baked goods.