iba is back in Munich – the city with a heart!

In October 2027, the baking industry will come together at a location with international appeal, strong economic power and a unique atmosphere. Benefit from long-term planning security until 2039, as well as the proven three-year cycle.

One industry. One place. One global platform.

✔ Leading trade fair location in Europe

Munich offers ideal conditions for international exchange, new business relationships and innovation. Its central location in Europe, as well as its proximity to key markets such as Austria, Switzerland and Italy, further underline this strength.

✔ Global city with economic expertise

International companies, a strong SME sector and start-up scene shape the region, making Munich an ideal meeting point for the industry.

Infrastructure & accessibility

✔ Excellent international connections

Munich is easy to reach – by air, rail or road. The local public transport system ensures short distances within the city, creating ideal conditions for a convenient journey for exhibitors and visitors.

✔ Modern exhibition infrastructure

The Fairground Munich impresses with its spacious halls, a clear layout and professional infrastructure.

✔ Direct transport to the fairground

Visitors can reach the venue directly via the U2 underground line (station “Messestadt West”). Munich’s main station and Ostbahnhof serve as central transport hubs. The fairground is also easily accessible by car via the A94 motorway.

Quality of stay & experience

✔ Wide range of accommodation

With over 480 hotels, guesthouses and pensions, Munich offers accommodation to suit every need – whether close to the fairground or in the city centre.

✔ Gastronomy & culinary delights

Experience Bavarian hospitality: Munich’s diverse culinary scene – with over 6,000 restaurants, cafés and bars – invites you to unwind after a day at the trade fair, ideally with a refreshing beer and regional specialities.

✔ Cultural diversity

Munich is vibrant and welcoming. Discover a rich cultural scene, from museums and theatres to lively neighbourhoods, as well as relaxing highlights such as the River Isar and the English Garden.